Prepared for Markus · May 2026

A transparent pricing ‎ proposal
for your complete
brand foundation & launch.

Every action point listed below is individually priced. No hidden costs, no fluff — just a fair end-to-end system built to drive revenue from day one.

Prepared for Markus
Scope GTM Launch
Total investment $11,650 USD
Payment Milestone Wise
A note from the team before the numbers
Hi Markus,

Here is the complete proposal with transparent pricing for every single deliverable. We kept it simple and line‑by‑line so you know exactly where your investment goes.

Take a look, and if anything needs adjustment — task priorities, milestone timelines — just say the word. We’ll refine it within 48 hours.

— Looking forward to your thoughts.

The thinking

Built to do three things at once.

Every line item is engineered to build trust, shorten sales cycles, or generate revenue. Often all three.

01 — POSITION
🎯

Position decisively

Strategy and identity work that carves out a clear space in a crowded AI market.

02 — CONVERT

Convert relentlessly

A website, VSL, and product page wired with Stripe + Calendly, turning interest into revenue 24/7.

03 — LAUNCH
🚀

Launch loud

A coordinated 2‑week sequence across email, social, press, and outreach firing at the same moment.

6
Strategic pillars covered end‑to‑end
31
Individually priced action points
4
Social platforms launched in sync
12w 07w
From kickoff to public launch
Scope & Pricing

GTM — brand foundation & launch.

1

Brand Strategy & Core Identity

Clarity of purpose, position, voice, and audience.

01 / 05

Mission, Vision & Values Statement

A crystallized one-page document defining the brand's purpose, future ambition, and the principles guiding every decision.

Why it matters for the business
Gives the entire company a clear north star. Ensures all future marketing, product decisions, and hiring align with the brand's DNA, building a consistent and trustworthy reputation.
Investment $250
02 / 05

Brand Positioning & Messaging

A strategic definition of how the brand uniquely owns a space in the market. Includes a razor-sharp elevator pitch, 3-5 tagline options, and key messaging pillars for each audience segment.

Why it matters for the business
Makes sure the brand doesn't sound like "just another AI tool." It carves out a distinct, memorable position that attracts the right customers and repels the wrong ones, shortening sales cycles.
Investment $350
03 / 05

Tone of Voice & Personality

A practical guide defining how the brand speaks across all touchpoints (website, social, email). Includes personality traits, language do's and don'ts, and real-world examples

Why it matters for the business
Removes guesswork for anyone creating content. Builds an emotional connection with the audience, making the brand feel human and relatable rather than a faceless tech entity.
Investment $200
04 / 05

Target Audience Personas

2-3 deeply researched fictional avatars representing ideal customers. Each includes demographics, daily pain points, goals, tech comfort level, and estimate buying objections.

Why it matters for the business
Turns "everyone" into a specific someone. Every design choice, website word, and marketing message will be laser-targeted to the people most likely to pay, drastically improving conversion rates.
Investment $300
05 / 05

Competitive Analysis Snapshot

A concentrated overview of 3 main competitors, analyzing their messaging, visual identity, pricing, and customer feedback. Highlights clear gaps and opportunities you will exploit.

Why it matters for the business
Stops the brand from blending in. By identifying what competitors are missing, we position his AI tech as the superior, no-brainer alternative from day one.
Investment $250
2

Visual Identity Design

Every visual asset needed to look unmistakably premium.

01 / 07

Primary Logo Design

3 distinct custom concepts delivered for feedback. After 2 rounds of revisions, the winning logo is finalized as vector files for print, web, merch.

Why it matters for the business
The most recognized asset of the brand. A professionally crafted logo instantly signals credibility in the AI space and makes first impressions count.
Investment $500
02 / 07

Secondary Logo Variations

Stacked, horizontal, icon-only, and monochrome (all-white/all-black) versions of the primary logo, each provided as separate vector files.

Why it matters for the business
Guarantees the logo looks flawless on any background, from a wide site header to a tiny social avatar or a dark-mode interface.
Investment $200
03 / 07

Brand Color Palette

A deliberate primary, secondary, and accent palette → delivered with exact HEX, RGB, and CMYK codes for digital + print consistency.

Why it matters for the business
Triggers specific psychological responses (trust, innovation, energy). A consistent palette can lift brand recall by up to 80%.
Investment $150
04 / 07

Typography Suite

Paired heading, subheading, and body fonts (with proper licensing if needed), plus a hierarchy defining sizes, weights, and spacing.

Why it matters for the business
Elevates perceived professionalism instantly. Good typography enhances readability, guides the user's eye, and subconsciously communicates that this is a high-caliber tech company
Investment $150
05 / 07

Brand Style Guide (Brand Book)

A comprehensive, beautifully designed PDF combining every visual rule (logo, color, type, imagery) and tone-of-voice guideline.

Why it matters for the business
The single source of truth for anyone touching the brand. Prevents amateurish mistakes and keeps everything unified as the team grows.
Investment $400
06 / 07

Favicon Design

A perfectly scaled, simplified icon for browser tabs, bookmarks, and search history.

Why it matters for the business
A tiny but mighty trust signal. A default favicon looks unfinished, a custom one polishes the entire online presence.
Investment $50
07 / 07

Custom Graphic Elements & Patterns

Unique supporting visuals, abstract shapes, grids, line art, subtle patterns → matched to a futuristic AI identity.

Why it matters for the business
Adds the premium "brand flavor" stock templates can't replicate. Makes the site, socials, and decks feel like one cohesive, high-budget brand.
Investment $300
3

Core Website Development

A revenue-generating website wired with Stripe, Calendly, GDPR, SEO, and analytics from day one.

01 / 09

Home Page

A strategically structured page featuring a powerful hero section, clear value proposition, agitation of the customer's problem, introduction of the AI solution, social proof, and a high-converting call-to-action.

Why it matters for the business
The brand's hardest-working salesperson. In under 5 seconds, it tells visitors they're in the right place and compels them to either buy or become a lead.
Investment $600
02 / 09

About Page

A compelling narrative page covering the founder's story, the brand's mission, team, and credibility builders like notable achievements or partnerships.

Why it matters for the business
Humanizes the AI tech. People buy from people, especially in B2B/high-ticket tech. This page builds the trust necessary to move a cold lead into a warm conversation.
Investment $300
03 / 09

Product Page + Stripe Integration

A detailed, conversion-optimized page explaining the AI tech system. Includes features, tangible benefits, real-world use cases, clear pricing, and a direct purchase or demo CTA. Full Stripe integration is included for secure, seamless payment processing (one-time or subscription).

Why it matters for the business
The moment where interest turns into revenue. A clear product page with frictionless Stripe checkout directly shortens the path to cash, enabling the brand to generate income automatically, 24/7.
Investment $900
04 / 09

Contact Page + Calendly

A clean page with a working contact form, branded email address, physical location (if relevant), and a direct calendar booking integration (Calendly) so leads can schedule calls instantly.

Why it matters for the business
Removes all friction from starting a high-ticket sales conversation. The calendar integration alone eliminates the back-and-forth email ping-pong that kills deal momentum.
Investment $300
05 / 09

Privacy & Terms (EU / GDPR)

Legally necessary pages drafted specifically for the AI product and services, compliant with Austrian and EU (GDPR) regulations.

Why it matters for the business
Protects the business from day one. Signals to savvy DACH customers that their data is safe — a major trust accelerator in the region.
Investment $200
06 / 09

Mobile Responsiveness Optimization

Meticulous development and testing so every page adapts flawlessly to phones and tablets.

Why it matters for the business
Over 50% of web traffic is mobile. A site that breaks on a phone instantly kills a potential customer's trust and turns them to a competitor. This ensures that never happens.
Investment $300
07 / 09

On-Page SEO

Research and implementation of keyword-optimized meta titles, meta descriptions, and heading structures for all website pages.

Why it matters for the business
The foundational step to being found on Google. Gives the brand an immediate head start in ranking for AI-tech keywords, generating passive, high-intent traffic over time.
Investment $300
08 / 09

Analytics & Tracking

Proper installation of Google Analytics 4, Google Search Console, and Meta (Facebook) Pixel, configured to track key actions like page views, button clicks, and Stripe purchases.

Why it matters for the business
Removes blindfolds. From the moment of launch, you will know exactly how many people visit, where they come from, and which pages make the most money. Data-driven decisions start here.
Investment $150
09 / 09

Cookie Consent Banner

A fully implemented, GDPR-compliant cookie management banner that gives users control over their data.

Why it matters for the business
A non-negotiable legal requirement in Austria. Keeps the brand compliant with EU law and avoids potential fines while respecting user privacy without compromising UX.
Investment $150
4

Video & Visual Launch Assets

The highest-converting content on the site — built to explain, sell, and impress in seconds.

01 / 03

Video Sales Letter · 60–120s

The hero video for the landing page. A complete end-to-end production that includes persuasive scriptwriting, professional voiceover, custom motion graphics, and high-quality screen recording of the AI system.

Why it matters for the business
The single highest-converting asset on the website. A VSL explains the complex AI product emotionally and visually, building more trust in 2 minutes than text can in 20. It directly multiplies the conversion rate of the homepage.
Investment $1,500
02 / 03

Explainer Animation · 60–90s

A simplified animated explainer (in the style you already liked), built for LinkedIn, YouTube, Instagram, and sales presentations.

Why it matters for the business
A versatile, high-engagement asset that brings the AI concept to life in seconds. It's perfectly suited for social algorithms that prioritize video, and makes the complex tech shareable and easily understood by non-technical decision-makers.
Investment $1,200
03 / 03

UI Mockups & Screenshots

Professionally composed, high-resolution device-frame mockups (laptop, phone, tablet) showcasing the AI system's interface in the most visually appealing way.

Why it matters for the business
Bridges the gap between a promise and proof. Instead of just describing the software, you're visually demonstrating its beauty and usability, which heavily influences a buyer's perception of the product's quality.
Investment $250
5

Social Media Foundation

Polished profiles on four platforms, launched with substance — not an empty feed.

01 / 02

Profile Optimization · 4 Platforms

Full setup and visual alignment of LinkedIn, X, Instagram, YouTube: custom designed banners, optimized profile pictures, keyword-rich bio copy, unified link tree.

Why it matters for the business
Guarantees that anyone searching for the brand after the launch finds a polished, professional, and consistent presence. It signals that the brand is active, credible, and worth following.
Investment $400
02 / 02

Initial Content Kit · 9 Flagship Posts

Ready-to-publish: 3 educational (proving expertise), 3 behind-the-tech (humanizing the build), 3 launch hype (driving awareness). Includes post copy and thumbnail graphics/video.

Why it matters for the business
Prevents the dreaded "empty feed" syndrome. The profiles launch with substance, giving new visitors immediate value and a reason to follow, building a captive audience from day zero.
Investment $600
6

Launch Strategy & Materials

A coordinated 2-week sequence → every channel pulling in the same direction at the same moment.

01 / 05

Launch Sequence Plan · 2 Weeks

A step-by-step, day-by-day 2-week execution roadmap covering the entire launch arc: Pre-Launch (teasing and building curiosity), Launch Day (coordinated announcement everywhere), and Post-Launch (riding the momentum to secure early adopters).

Why it matters for the business
Turns a potentially chaotic launch into a synchronized, high-impact event. A structured sequence ensures no channel is neglected and maximum traffic hits the website at the exact same time, creating a "surround sound" effect.
Investment $400
02 / 05

Launch Email Sequence · 3–5 Emails

A professionally written series of emails ready to load into the platform. Covers the lead-up (problem awareness and anticipation), the official launch announcement with a direct link, and a follow-up with social proof / urgency.

Why it matters for the business
Email is still the highest ROI marketing channel. This sequence warms up cold leads and converts interested subscribers into paying customers on autopilot during the critical launch window.
Investment $300
03 / 05

Press Release Draft

A ready-to-distribute, newsworthy press release formatted for industry publications and PR platforms, announcing the official launch of the AI tech solution.

Why it matters for the business
Provides the brand with an instant credibility boost. Even if only shared on a few niche sites, a proper press release provides powerful third-party validation and backlinks for SEO.
Investment $200
04 / 05

Lead Magnet · Concept + Asset

The concept and asset creation for a high-perceived-value free resource. Typically a value-dense carousel (e.g., “How AI Can Help You Get More Taxi Clients”).

Why it matters for the business
The ethical bribe that grows the email list fast. Instead of simply saying "Contact Us," the brand offers something so useful that prospects happily trade their email address, building a lead database of ideal future customers.
Investment $300
05 / 05

Direct Outreach Scripts

Short, non-salesy LinkedIn and DM templates for the founder to use within his personal network → announcing the launch and starting conversations.

Why it matters for the business
Turns the founder's network into the first wave of users and champions, leveraging existing relationships professionally, without feeling spammy.
Investment $200
Investment overview

A clean, fair $11,650 ‎ total.

Each milestone below is the sum of the individually priced action points above. No hidden fees, no surprises.

1 Brand Strategy
$1,350
5 deliverables
2 Visual Identity
$1,750
7 deliverables
3 Core Website
$3,200
9 deliverables, incl. Stripe & GDPR
4 Video & Assets
$2,950
3 deliverables, incl. VSL & animation
5 Social Foundation
$1,000
2 deliverables, 4 platforms
6 Launch Materials
$1,400
5 deliverables, 2‑week sequence
Total Investment
$11,650
31 action points. Paid Milestone Wise.
How it unfolds

From kickoff to launch day.

A high‑level view of the rhythm. Exact dates lock in once we kick off, but this is the flow across roughly 07 weeks.

Week 1
Strategy & Discovery
Deep dive workshops, audience research, competitive analysis, positioning, and tone of voice.
Week 2 – 3
Visual Identity Sprint
Logo concepts, color and typography systems, graphic elements, and the full Brand Book.
Week 3 – 5
Website Build & Integrations
Full site development, Stripe + Calendly, SEO, GDPR compliance, analytics, and mobile QA.
Week 4 – 6
Video Production & Assets
VSL script and production, explainer animation, UI mockups — all polished and approved.
Week 6
Social Setup & Content Kit
Profile design across 4 platforms, 9 flagship posts queued, and link tree wired up.
Week 6 – 7
Launch Sequence Live
Pre‑launch teasers, launch‑day coordinated drop, email sequence sent, press distributed, outreach activated.
Over to you, Markus

Tell us where to push, where to add.

This is the proposal of pricing divided milestone wise. Let us know your feedback.